Branding and slogan created for Target’s arts & crafts owned brand Mondo Llama’s Elevated “craft & keep” collection, an elevated assortment created for young adults and older guests to explore their creative pursuits. New pattern applied to the sides of pack was created to distinguish these crafts from the Mondo Llama Core crafts. The photo art direction for this assortment further distincts itself from Mondo Llama Core with props/items within a space that feel like the inside of someone’s home and gives the crafter inspiration on how to prop the craft inside their own home or space.

Since the launch of Mondo Llama Elevated in April 2023, Target has greatly surpassed its initial sales estimate for the Elevated brand collection and in turn, has continued/will continue to create new items for this collection per quarter.