Branding created for The Cuddle Collab, a limited-time only fur-fluencer collaboration assortment at Target for pets, their pet parents and animal lovers everywhere. Logo identity and secondary paw + bullseye mark created for the brand alongside the idea of a “collar” hangtag/tag used throughout the design system in diecuts and trims. Assorted color palette in packaging system was created to differentiate between fur-fleuncer collections.